Our Mission

More Than Basketball

BR Elite Sports was founded to give young athletes in our community access to high-level basketball training, competitive AAU exposure, and mentorship that extends beyond the hardwood.

We believe discipline, accountability, and teamwork built on the court translate directly to success in the classroom and in life. Every team in our program is held to the same standard: work hard, play smart, represent the purple and gold with pride.

Our coaching staff includes former collegiate players and certified trainers committed to developing complete student-athletes, not just scorers.

Our Core Values

  • 01 Discipline — Showing up prepared, on time, every time.
  • 02 Teamwork — Putting the team's success above individual stats.
  • 03 Academics — Grades come first; the court is earned.
  • 04 Community — Giving back through clinics and youth outreach.
Our Journey

Program History

2019

Program Founded

BR Elite Sports launched with a single 17U boys team and a handful of dedicated coaches.

2021

Expanded to Girls Division

Added our first girls teams, growing the program to four total squads.

2023

Regional Championship

Our 16U team won its first regional AAU tournament title.

2026

Six Teams Strong

Now fielding six competitive teams across boys and girls divisions, ages 12U–17U.

Leadership

Coaching Staff

Experienced coaches focused on developing complete student-athletes.

DM

David Moore

Program Director & Recruiting Coordinator. 10 years of coaching experience.

SC

Shannon Collins

Athletic Director. 16 years of experience and a former Division I collegiate athlete.

CG

Camron Griffin

Assistant Director & Head Coach, Class of 2032/33. Focused on fundamentals, skills work, and basketball IQ for younger athletes.

EW

Edward Williams

Strength & Conditioning Coach. Certified strength & conditioning specialist focused on athlete development.

BW

Burnell Williams

Strength & Conditioning Coach & Current Head Coach. Focused on athletic skills and conditioning.